“The U.S. Open is a New York tradition that gets everyone talking. Well, almost everyone. Despite record-breaking ticket sales, social conversation was down 44% from 2015. To reverse the trend, we went at it full-force with a ragtag bunch of illustrators, animators, and run-and-gun filmmakers working to create content as unique as the Open’s hometown.
Our in-house produced microcontent received 5MM impressions and averaged 46% more engagement than previous US Open posts”
