“Supporting huge growth on this surging brand, I have worked across all platforms. Designing for print, showrooms, digital, social & helping to concept and direct TV campaigns. In my current role I oversee a broad scope of digital marketing. From web design, emails, to DTC ads on Facebook, Instagram and Pinterest and beyond. As part of that position I concept and produce a wide range of assets, from photo shoots, to iconography, illustration and 3D rendered animation, supporting web and social teams, and maintaining brand standards with partnerships like Disney, Costco and BestBuy.”
paid social ads
“As growth exploded between 2018 and 2022 I transitioned our output from a few static images to a promotional flight which will typically encompass 100s of digital assets. Conversion ads now either use video micro content, or static campaign imagery, stitched together to create dynamic templates that combine demographic targeted storytelling with promotional tactics. ”
Sactionals Paid Social. FB/IG. Target Audience: Young Professionals
Sactionals Paid Social. FB/IG. Target Audience: Pet Owners
Sactionals Paid Social. FB/IG. Target Audience: Families
Sactionals Paid Social. FB/IG. Target Audience: Families
Sacs Paid Social. Snapchat. Target Audience: Teens/Young Professionals
Sacs Paid Social. Snapchat. Target Audience: Teens/Young Professionals
stealthtech
“In September of 2021 we launched StealthTech Sound + Charge. This first-of-its-kind innovation features immersive surround sound by Harman Kardon and convenient wireless charging. My role was to develop the style guide and develop targeted DTC advertising.”
Animated Still
Iconography
StealthTech Paid Social. FB/IG.
StealthTech Paid Social. FB/IG.
collaborations
“We teamed up with contemporary fashion brand Stacey Bendet ahead of New York Fashion Week, to effortlessly merge Lovesac’s brand promise of Total Comfort with Alice + Olivia’s fashion aesthetic. My team supported this with an organic teaser campaign and a co-branded web page and emails.”
Lovesac x Alice & Olivia Collaboration Teaser
Lovesac x Alice & Olivia Collaboration Homepage
