“Sony Corporation wanted to support new products and initiatives from its core businesses (Sony Electronics, Sony Computer Entertainment of America, Sony Pictures, Sony Home Entertainment) through social. They challenged us to highlight new products on Vine in a manner that would connect with their audience on a global scale from New York City to Tokyo. We chose an eclectic, light hearted aesthetic, executed in-house with stop motion animation. This campaign required a light touch, not a hard sell, and played to the best practices of the Vine platform.”
